Paper Title
Business Location: Strategic Decision or Common Knowledge?
Abstract
This paper proposes a discussion on decisions to be made in order to choose the business location, signalling that
approach might be different in case of small businesses (as compared to large companies) as well as in the case of service
businesses, in particular small businesses active in hospitality industry (food and drink shops). Based on several observations
as well as impact factors consideration, the author underlines that success of service businesses (usually located in densely
populated urban and/or well-known touristic areas) might depend on other factors than simply location. The paper conclusions
and implications are equally important for theorists as well as entrepreneurs, small business owners and owner-managers.
IndexTerms- Business location, Business strategy, Competitive advantage, Hospitality service industry, Small business.