Paper Title
Stakeholder Relationships in the Area of Corporate Social Responsibility with an Example of Polish Enterprises
Abstract
This paper discusses the types and the role of key business stakeholders in activities related to corporate social
responsibility. A particular focus was on improving social relations while presenting the tools for managing and improving
these relations. Identification of stakeholders in Polish enterprises were also performed in the study. Tools for involving
stakeholders in the enterprise activities were indicated, with four major forms of the involvement being communication,
consultation, partnership, and dialogue. A case study method was employed to describe the Polish examples of activities and
good practices of corporate social responsibility that help involve selected stakeholder groups and the examples of stakeholder
relationship management.
Keywords - Communication, Consultation, Corporate Social Responsibility (CSR), Dialogue, Partnership, Stakeholders.