<strong>Paper Title</strong><br>
Crocs, INC. A Strategic Analysis<br>
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<strong>Abstract</strong><br>
Applying the strategic planning process to Crocs footwear company identifies the company‟s current position
within the industry as well as recommendations for future strategic moves to support the achievement of Crocs‟ goal of five
billion dollars in revenue by 2026. Based on applying strategic planning tools, strategic recommendations include market
penetration and product extension that includes customization and apparel supported by brand development focused on
celebrity endorsements.
Keywords - Strategic Planning, CPM, EFEM, IFEM, SWOT, Strategy Implementation, Risk Assessment