The Relationships Of New Product Development, Product Quality, Development Speed, Competitive Tension, And Corporations’ Performance
This paper will explore the factors that affect corporate performance. Three aspects of corporate performance will be
discussed: new product development capabilities, product quality, and development speed. With competitive intensity as the
moderating factor, explore its relationship with corporate performance. The research data were gathered through a survey of
200 employees at small and medium enterprises (SMEs) in Taipei, Taiwan, all of whom have experience with new product
development. A total of 164 valid questionnaires were returned. Structural equation modeling was used to test the hypothesis.
The significance of this study and the generated practical suggestions are listed in the end of this paper.
Index Terms- new product proficiency, product quality, development speed, new product performance.