Paper Title
International Customers’ Attitude and Expectation Towards Four Star Hotel Service Quality
Abstract
The purposes of this paper were investigate the international customers’ attitude and their expectation towards
four star hotel service quality in Bangkok, Thailand as well as to examine the level of satisfaction from the service they
received during their stay in four star hotels in Bangkok, Thailand. The focus of this study was on the international
customers who visited Thailand during the first quarter of the year 2016. A purposive sampling technique was utilized to
gain about 200 international customers from 5 different hotels in the major streets of Bangkok. The finding showed that the
majority of international customers rated their level of satisfaction very high. They generally had a very positive attitude
about high quality service from four star hotels in Bangkok, Thailand. Most of the service quality they received had met
international customers’ expectation.
Keywords- Four Star Hotel, Service Quality, Expectation