Paper Title
The Business Strategy Analysis to Gain Competitive Advantage in Logistics Industry
Abstract
The aim of this study is to analyze a business strategy of Global Jet Express as a startup company in logistic
industry in Indonesia. Global Jet Express Indonesia established since end of 2015, which as one of subsidiary of China
Oppo smartphone group. The method in this research used qualitative method, with in-depth interviews and FGD (Focus
Group Discussion) of the respondents were considered to have experiences and knowledge in the field of delivery services
business. The analysis of business strategy formulation used competitive advantage strategy that compared with 3 similiar
logistics, they are DHL, JNE and Si Cepat. The analysis consist three stages: the first stage is an Input Stage, the second
stage is the Matching Stage and the last stage is Decision Stage. The results showed that the business strategy of J & T has
the strength in the field of information technology and lack of proffesional personnel also few of drop point. Based on the
analysis of alternative strategies QSPM formulated, Global Jet Express should be use Strategy 1 "Optimize the customer
service, Emphasis to promote Global Jet Express brand with Pick-up Service, create the brand image ".
Keywords: Business Strategy, Start up, Global Jet Express, QPSM strategy