Paper Title
Differentiation of Aroma and Mood on Packing Design
Abstract
This study aimed to discuss the need to understand consumer perceptions in order to correctly packaging design
process and to achieve the desired position in the minds of consumers. The objective of this article is to study the form of
packaging (a case study: shampoo) which impulse buying, study the buyers’ perception of color and aroma of shampoo that
packaging express, study factors of buyers' perceptions and the design elements on the packaging reflect the value and
reliability of products, and guide the design process developing as to form of packaging and label for stimulating to buy. By
used questionnaires and interviews combined the aromas samples of shampoo and simulations (3D) of the shampoo
essentiality for evaluating ideas and mood of consumers to the form of shampoo packaging. Findings of the experiment are
model of shampoo packages design to convey aroma and mood to consumer perception.
Keywords- Packaging design, Perception, Presentation graphics, Simulations (3D)