Integration of Blitz Quality Function Deployment and Fuzzy Analytical Hierarchy Process in Product Development
The development of excellent products is the key of any organization’s success, especially in a dynamic
environment where technology changes rapidly making existing products obsolete. One of the techniques that helps in
developing products that truly meet customer’s requirements is Quality Function Deployment (QFD). However, the
traditional QFD takes long time to be developed and hinder the organizations’ ability to shorten the product development
cycle. In this paper, the researchers proposed a detailed guideline with explained calculations to implement Blitz Quality
Function Deployment, a faster and leaner model than the traditional one. Fuzzy logic has been integrated in order to solve
the vagueness in Voice of Customer (VoC) and to provide more accurate results.
Keywords: Quality Function Deployment (QFD), Analytical Hierarchy Process (AHP), Fuzzy Logic, Product Development.