Paper Title :Determinants Affecting Organizational Performance by Thai Electrical Appliance and Electronics Industry: A Conceptual Perspective
Author :Pitsanu Kuakudling
Article Citation :Pitsanu Kuakudling ,
(2018 ) " Determinants Affecting Organizational Performance by Thai Electrical Appliance and Electronics Industry: A Conceptual Perspective " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 65-69,
Volume-4,Issue-1
Abstract : The electrical appliance and electronics industry is important to the world and continues to see growth. The
industry in Thailand manufactures products for export and serves as one of the main production bases for electrical
appliances and electronics globally. This study aimed to examine the influence of creating brand equity and sociallyresponsible
marketing, which positively affect the efficiency of organizational performance for operations in the electrical
appliance and electronics industry in Thailand. Enhanced performance results in more advantages in the region. It was found
that organizations focusing on creating brand equity and socially-responsible marketing were more able to create and utilize
competitiveness, causing the organizations to have more beneficial performance in the electrical appliance and electronics
industries in Thailand while stipulating the policies and planning of operational strategies in order to further develop the
industries.
Keywords - Brand equity, Socially-responsible marketing, Organizational performance
Type : Research paper
Published : Volume-4,Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10813
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Copyright: © Institute of Research and Journals
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Published on 2018-03-29 |
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