Paper Title :Adoption of Mobile Technology: An Exploratory Study in an Emerging Higher Education (HE) Market
Author :Maha Mourad
Article Citation :Maha Mourad ,
(2018 ) " Adoption of Mobile Technology: An Exploratory Study in an Emerging Higher Education (HE) Market " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 25-28,
Volume-4,Issue-3
Abstract : The higher education market is shifting from the traditional methods of building reputation such as service
quality, internationalization, accreditation, communication activities etc. to focusing on the students’ experience as a main
differentiation tool in the higher education market. This paper focused on studying the students’ adoption of the mobile
technology service in higher education and their perceptions of its impact on the students’ experience. The research main
objective is to develop a conceptual model that investigate the learning experience factors that influence the adoption of
mobile technology in the Egyptian higher education as an example of an emerging market. The conceptual model was
developed based on intensive literature review as well as an exploratory research. It was clear that relative advantage,
complexity, compatibility, perceived price level and perceived playfulness have a dominant role in influencing students’
adoption of mobile technology in higher education. The results reflect the significant direct relation between the perception
of the students to the learning environment and the university adoption of recent educational technology such as the Mobile
technology. The implications of the research focus on enhancing the teaching techniques in order to create a learning
environment focusing on technology and creativity. The empirical recommendations could help decision makers in the
higher education sector to work on enhancing the students’ experience.
Keywords - Higher education, Mobile technology, Diffusion, Innovation adoption, Emerging market, Egypt higher
education market
Type : Research paper
Published : Volume-4,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11602
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Copyright: © Institute of Research and Journals
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Published on 2018-05-11 |
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