Paper Title :User Acceptance of Augmented Reality Technology : Mobile Application for Coin Treasury Museum
Author :Premkamon Jankaweekool, Thanakorn Uiphanit
Article Citation :Premkamon Jankaweekool ,Thanakorn Uiphanit ,
(2017 ) " User Acceptance of Augmented Reality Technology : Mobile Application for Coin Treasury Museum " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 33-38,
Volume-3,Issue-10
Abstract : The information and communication technology for marketing is one of the innovation trends that have been
becoming increasingly important in the past few years on mobile application. A term that makes reference to the users of
mobile devices, to access the information anytime everyone and everywhere, and the integration of multimedia content Its
main benefits are the personalization of contents, the increase in the present communication describes the design of a study
on the acceptance of mobile technologies. The investigation research is based on the user acceptance conceived in which the
perceived usefulness and enjoyment are the key factors that explain the acceptance of a technological innovation. The Coin
Treasury Museum guidebook was developed and blended with augmented reality technology in this study. The aim of
research is to reveal the users' opinions on Mobile application, to determine users' behavioral patterns and their cognitive
attainment, and the relationship between them while playing application. Quantitative and qualitative approaches were used
to study a range of contexts and the sample consisted of 130 tourists who use an application on the mobile phone to support
service in Coin Treasury Museum of Thailand. However, collaborative and interactive marketing with these application
should be provided. Moreover, this study will reveal an important contribution, present a new augmented reality (AR)
application, and fill the gap in the marketing technology field.
Keywords - User Acceptance, Augmented Reality, Coin Treasury Museum of Thailand
Type : Research paper
Published : Volume-3,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9722
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Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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