Paper Title :The Quality Assurance and Strategic Management of Sukhothai Thammathirat Open University
Author :Ladda Vatjanasaregagul
Article Citation :Ladda Vatjanasaregagul ,
(2017 ) " The Quality Assurance and Strategic Management of Sukhothai Thammathirat Open University " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 37-41,
Volume-3,Issue-11
Abstract : Sukhiothai Thammathirat Open University (STOU) uses many standards to measure quality assurance. The
newest one is Education Criteria for Performance Excellence. STOU uses Education Criteria for Performance Excellence not
only for quality assurance but also for strategic management. Education Criteria for Performance Excellence consists of core
values and concepts, organizational profile, leadership, strategy, customers, measurement, analysis, and knowledge
management, workforce, operations and results. Studies at STOU are not confined to traditional classrooms. The STOU
distance learning system makes quality higher education accessible to all, providing students with the freedom to study and
interact according to their individual circumstances and locations. Courses are developed by course teams and then delivered
to students through distance media. STOU has one main campus for administrators and instructors as well as an extensive
network of study and service centers throughout the country. STOU is an open university using Distance education system to
delivery knowledge and experience to students through distance media consist of print-based and computer-based (elearning).
As technological capabilities increase throughout the country, STOU continually explores opportunities to
implement new media. STOU’s strategic planning process is the operation which all STOU’s offices participate. The STOU
high level executives determine direction and framework for the Planning Department to inform all university work agencies
so that the 15-year Development Plan, 5-year Strategic Plan, and the annual operation plan are formulated in the same
direction and connected with the university goals. The strategic planning process consists of 5 steps. Step 1: The Planning
Division prepares an evaluation report of work performance based on the 5-year Strategic Plan, the annual operation plan,
and evaluation of risk management plan. Step 2: The Planning Division analyzes and reviews SWOT and main competencies
by processing data from STOU performance results, and evaluates the context of all work units by asking and interviewing
students, clients, graduate students, users of graduate students, academics, and collects data from concerned outside work
agencies. Step 3:The Planning Division takes the information obtained in Step 2 to review and determine the vision, mission,
purpose, KPI, strategies, programs/projects of STOU’s 5-year Strategic Plan and proposes to the university council for
approval. Step 4: The Planning Division conducts a meeting to impart STOU’s 5-year Strategic Plan to all work units to
enable them to prepare their own 5-year Strategic Plan in accordance with the vision, strategic issues, and goals of the
university. Step 5:The Planning Division passes on the corporate KPI in the form of 3C (Clone, Contribute, and Create) and
programs/projects of STOU’s 5-year Strategic Plan and provides advices to all work units on how to transform their own 5-
year Strategic Plan into the annual operation plan.
Key words: Quality Assurance, Strategic Management, Sukhothai Thammathirat Open University
Type : Research paper
Published : Volume-3,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10118
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 47 |
| |
Published on 2018-01-25 |
|