Paper Title :The Expectation and Perception of MBA program (Marketing) of School of Management Science, Sukhothai Thammathirat Open University

Author :Ladda Vatjanasaregagul

Article Citation :Ladda Vatjanasaregagul , (2017 ) " The Expectation and Perception of MBA program (Marketing) of School of Management Science, Sukhothai Thammathirat Open University " , International Journal of Management and Applied Science (IJMAS) , pp. 43-46, Volume-3,Issue-11

Abstract : The objectives of this research are to (1) exam expectation of the MBA Program (Marketing) students of School of Management Science, Thai Open University ; (2) exam the perception of the MBA Program (Marketing) students of School of Management Science, Thai Open University; (3) study the service quality of the MBA Program (Marketing) of School of Management Science, Thai Open University; and (4) study the problems and suggestions of the MBA Program (Marketing) students of School of Management Science, Thai Open University The population of this research comprised 185 students of the Master of Business Administration Program (Marketing) of the School of Management Science, Thai Open University. The research sample consisted of 127 randomly selected students. The sample size was determined based on the sample size formula. Research data were collected with the use of a questionnaire. Research data were analyzed with descriptive statistics and t-test. The results indicate that (1) the expectation of the Master of Business Administration Program (Marketing) students was at high level; when specific dimensions of the service, namely, tangibility, reliability, responsiveness, assurance, and empathy were considered, it was found that the expectation of every dimension was also at high level; (2) the perception of the Master of Business Administration Program (Marketing) students was also at high level; when specific dimensions of the service, namely, tangibility, reliability, responsiveness, assurance, and empathy were considered, it was found that the perception of every dimension was also at high level ; (3)The Master of Business Administration Program (Marketing) had no quality because the perception was higher than the expectation; when specific dimensions of the service, namely, tangibility, reliability, responsiveness, assurance, and empathy were considered, it was found that every dimension was also no quality; and (4) the main problems of the MBA Program (Marketing) were the marketing data retrieval problem and the late delivery of learning documents problem; consequently, the suggestions of the MBA Program (Marketing) students of the School of Management Science, Thai Open University should improve the service quality of the two matters. Key words - Expectation, Perception, Service quality, MBA Program (Marketing)

Type : Research paper

Published : Volume-3,Issue-11

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