Paper Title :Television Advertisement Marketing Strategies
Author :Kausik Ray
Article Citation :Kausik Ray ,
(2018 ) " Television Advertisement Marketing Strategies " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 84-90,
Volume-4,Issue-2
Abstract : The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The
advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. The Indian
government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to
increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favorable
business environment. Also, proposed licenses for new banks and better market sentiments render the advertising and
marketing industry in India a fertile space. India’s advertising industry is expected to grow at a rate of 16.8 per cent year-onyear
to Rs 51,365 crore (US$ 7.54 billion) by 2016, buoyed by positive revenue. Thousands of advertisements would release
on various TV channels and other social media channels like YouTube every day, but only few are watched and remains in
psyche of the people. This paper takes a look at the successful advertisements industry sentiment and a strong GDP growth
of 7 per cent and above. Television contributes a significant portion to the total advertising revenue, accounting for almost
38.2 per cent, and digital contributes 11 per cent of the total aired on Indian Television channels and the strategy behind their
success. The methodology adopted is the study of successful advertisements and survey questionnaire.
Keywords - Business; GDP; Advertising Revenue; Channels; Success.
Type : Research paper
Published : Volume-4,Issue-2
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10965
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Copyright: © Institute of Research and Journals
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Published on 2018-04-06 |
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