Paper Title :The Evaluation of Foreigners’ Attitudes Towards Thai Standard of Tourism Quality
Author :Chonlada Choovanichchanon, Phalaunnaphat Siriwongs
Article Citation :Chonlada Choovanichchanon ,Phalaunnaphat Siriwongs ,
(2018 ) " The Evaluation of Foreigners’ Attitudes Towards Thai Standard of Tourism Quality " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 49-51,
Volume-4,Issue-5
Abstract : The purposes of this research were to study the level of satisfaction of Thai standard of tourism
quality and to recommend guidelines to improve Thai standard of tourism quality. This is a mixed research of
qualitative and quantitative method. There were 10 key informants from various people in the hospitality and
tourism industry and there were 400 samples for quantitative research. The findings revealed that there were six
categories of standard from high to low level of satisfaction as follows: 1) Tourist destinations must be
environmental friendly, 2) Tourist destinations must be unique in cultural heritage, 3) Tourist destinations must
offer food & beverages that are clean and hygienic, 4) Tourist destination must offer public restrooms that are
sufficiency available, and 5) Tourist destinations must offer reasonable prices.
Keywords - Satisfaction; Standard; Tourist Destinations; Tourism Quality
Type : Research paper
Published : Volume-4,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12369
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Copyright: © Institute of Research and Journals
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Published on 2018-07-31 |
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