Paper Title :A Survey Research of Tourists Satisfaction and Behaviors of International Tourists in Bangkok China town
Author :Bua Srikos, Weera Weerasophon
Article Citation :Bua Srikos ,Weera Weerasophon ,
(2018 ) " A Survey Research of Tourists Satisfaction and Behaviors of International Tourists in Bangkok China town " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 40-43,
Volume-4,Issue-5
Abstract : The aim of this research was to study Tourists’s satisfaction strategies case of Tourists who attended and
shopped Bangkok China town in order to improve service operation of Bangkok China town to serve tourist‘s need to
impress them. The researcher used the marketing mix as a main factor that affect to tourist satisfaction. This research was
emphasized as quantitative research as 400 of questionnaires were used for collecting the data from international tourists in
Bangkok China town that questionnaires divided in to 3 parts as a personal information part, satisfaction of marketing/
services and facilities and suggestion part. After collecting all the data that would be processed in statistic program of SPSS
to use for analyze the data later onThe result is described that most of international tourists satisfied Bangkok China
town in the level of 4 as more satisfaction for example friendly staff, Bangkok China town information, price of
product, facilities and service by the way, the environment of Bangkok China town is the most satisfaction level.
Index Terms - China town, Satisfaction, tourism managemen
Type : Research paper
Published : Volume-4,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12401
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Copyright: © Institute of Research and Journals
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Published on 2018-07-31 |
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