Paper Title :Cross-Cultural Study of 22 Versions of “Priority Seating” Signs
Author :Zhang, Xia
Article Citation :Zhang ,Xia ,
(2018 ) " Cross-Cultural Study of 22 Versions of “Priority Seating” Signs " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 45-48,
Volume-4,Issue-9
Abstract : 22 priority seating signs have been collected in public transit based on three groups: English speaking countries
like UK, USA, Canada, and Australia; a multilingual country, namely, Singapore; and China where English, as a foreign
language, is requested in metropolitan transit. By conducting a contrastive study on how these signs convey information
while performing interpersonal, moral and cultural functions, this essay reveals implications of these versions on public
signage in respective societies. After probing into divergence in semantic,syntactic and pragmatic facets,the essay
verifies possibilities of varied versions in the light of language and culture, language and decision-making, language and
communication style. The study reveals innate reasons for writing different versions of the same sign form cultural
perspectives.
Keywords - versions of “Priority Seating”; Sapir-Whorf Hypothesis; culture and decision making; communication styles
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13632
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Copyright: © Institute of Research and Journals
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Published on 2018-11-23 |
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