Paper Title :An Empirical Study of the Relationship among Customer-Oriented Process, E-Commerce Applications, and Business Performance
Author :Chao-Hsiung Lee
Article Citation :Chao-Hsiung Lee ,
(2018 ) " An Empirical Study of the Relationship among Customer-Oriented Process, E-Commerce Applications, and Business Performance " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 33-39,
Volume-4,Issue-10
Abstract : In this study, the author investigated the business performance (financial performance) by examining
the factors of “customer-oriented Process,” “E-Commerce applications,” “customer satisfaction,” and “business
internal performance (non-financial performance)” from the business process survey. It indicates that the customer
satisfaction and business internal performance (non-financial performance) could be improved by the way
of E-commerce applications, operational processes, and customer-know-ledge processes. Besides, it is evidenced
that the business performance (financial performance) could be improved by customer satisfaction and business
internal performance.
Keywords - Customer Relationship Management (CRM), E-Commerce, Customer Satisfaction
Type : Research paper
Published : Volume-4,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13959
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Copyright: © Institute of Research and Journals
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Published on 2018-12-28 |
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