Paper Title :Technology Impact: Perceptions of Hair Salon Employees toward using Tablet Computers in Workplace
Author :Ching-Chun Shih
Article Citation :Ching-Chun Shih ,
(2019 ) " Technology Impact: Perceptions of Hair Salon Employees toward using Tablet Computers in Workplace " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 28-32,
Volume-5,Issue-7
Abstract : Employees of industries, including the hair and beauty industry, increasingly use tablet computers in their
workplace. This study aims at investigating perceptions of hair salon employees’ perceptions toward the impact of using
tablet computers in the workplace. Based on the results of a focus-group interview with six hair stylists conducted by the
researchers, a questionnaire was then developed to investigate hair salon employees’ perceptions toward using tablet
computers in workplace. The target audience of the questionnaire included the hair salon’s employees in northern, central,
southern, and eastern Taiwan. A total of 700 questionnaires were sent by mail, and 398 were returned. This study found three
sets of impact factors for using tablet computers in hair salons: (1) effective communication with consumers, (2) stimulating
consumption, and (3) friendship/trust building with consumers. Overall, the employees who used tablet computers more
frequently in workplace gave higher scores than those using tablet computers less frequently. The employees in southern
Taiwan gave higher scores than the others toward using tablet computers in workplace. It was suggested hair salon’s
employees use tablet computers in workplace to assure effective communication and friendship/trust building with consumers
to promote business.
Keywords - Tablet Computers, Technology, Impact Factor, Hair Salon.
Type : Research paper
Published : Volume-5,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-15862
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 65 |
| |
Published on 2019-09-16 |
|