Paper Title :Measuring the Impact of Advertising Elements on Female Consumers’ Purchasing Intentions Towards Beauty Products - Egypt Applied Study
Author :Khadijah Amin Dowidar, Taha Kassem, Eiman Negm
Article Citation :Khadijah Amin Dowidar ,Taha Kassem ,Eiman Negm ,
(2023 ) " Measuring the Impact of Advertising Elements on Female Consumers’ Purchasing Intentions Towards Beauty Products - Egypt Applied Study " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 6-10,
Volume-9,Issue-5
Abstract : This research discusses the impact of advertising elements on female consumer purchasing intentions towards
beauty products. The study relied on the use of the analytical descriptive approach, with the aim of answering the study‟s
questions and reaching the results of hypothesis testing. The results of the study concluded that AD Textual elements have a
significant positive effect on Beauty products purchasing intentions, AD Visual elements have a significant positive effect on
Beauty products purchasing intentions. This research would be helpful to beauty industry marketers preparing new
campaigns targeting females.
Keywords - Functional Content, Hedonic Content, Ad Visual Element, Ad Textual Elements, Purchasing Intentions
Type : Research paper
Published : Volume-9,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-19780
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Copyright: © Institute of Research and Journals
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Published on 2023-08-30 |
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