Paper Title :Fashion, Image Transmission and Hyperreality: The Role of Advertising and Virtual Technology in Creating a New Reality
Author :Jagveer Kaur
Article Citation :Jagveer Kaur ,
(2023 ) " Fashion, Image Transmission and Hyperreality: The Role of Advertising and Virtual Technology in Creating a New Reality " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-4,
Volume-9,Issue-7
Abstract : This paper aims to understand the transmission of image in fashion industry at different levels. It also tends to
comprehend thedifferent channels of transmission and their impact on psychological, social and cultural values of society.
Indeed, advertising is a powerful tool that shapes the perception of entire society, but as technological advancements
approach, it is all set to create a new reality, altogether, which is totally disconnected from reality but the impacts of which
are embedded deep downin every aspect of our lives.
Keywords - Technological Advancements, Advertising, Distorted Image, Hyperreality, Virtual World.
Type : Research paper
Published : Volume-9,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-20050
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Copyright: © Institute of Research and Journals
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Published on 2023-11-16 |
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