Paper Title :Selection of Doctors by Patients Using Telemedicine as an Opponent of Communication in Conducting Online Health Consultations

Author :Muhammad Rio Fariza, Pawito, Andre Novie Rahmanto

Article Citation :Muhammad Rio Fariza ,Pawito ,Andre Novie Rahmanto , (2023 ) " Selection of Doctors by Patients Using Telemedicine as an Opponent of Communication in Conducting Online Health Consultations " , International Journal of Management and Applied Science (IJMAS) , pp. 24-30, Volume-9,Issue-12

Abstract : Telemedicine has become an important alternative for health consultations in the current digital era, especially during the COVID-19 pandemic. One of the popular telemedicine applications in Indonesia is Halodoc. Research analyzes how Halodoc application users choose doctors as communication partners in online health consultations. This research approach is qualitative with a phenomenological method. Data was collected through interviews with four active users of the Halodoc application who had used consultation services with doctors. Apart from that, researchers also conducted participant observations in the process of selecting doctors and consultations. This research links the choice of doctors to the Uses and Gratifications theory, which emphasizes that media users are active individuals who choose media based on their needs and goals. Additionally, communication privacy management theory is used to understand how individuals manage their personal information in communications with physicians via telemedicine. The results of this research show that Halodoc application users choose this telemedicine service because it is practical, easy to access, and affordable. The selection of physicians as their communication partners is based on a variety of factors, including the physician's gender, educational background, practice setting, physician experience, and ratings from previous users. In addition, users base their decisions on the information the Halodoc application provides about the doctor. Keywords - Communications, Telemedicine, Doctors, Patients, Media

Type : Research paper

Published : Volume-9,Issue-12

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