Paper Title :Apply Mcdm To Explore The Determinants Affecting Taiwan Banking Performance: Based On The Perspectives Of Balanced Scorecard
Author :Cheng, 2yu-Jen, Huang, Shih-Hao
Article Citation :Cheng ,2yu-Jen ,Huang ,Shih-Hao ,
(2015 ) " Apply Mcdm To Explore The Determinants Affecting Taiwan Banking Performance: Based On The Perspectives Of Balanced Scorecard " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 120-125,
Volume-1,Issue-7
Abstract : This research adopts the four perspectives of balanced scorecard as a framework to posit those factors that affect
banking performance. The hybrid model that combines decision making trial and evaluation laboratory (DEMATEL) and
analytic network process (ANP) is employed to confirm the interrelationship between each perspective and factor and
measure the relative importance of each factor. This research also establish the strategy map for describing how banks can
create value by connecting strategic objectives to clarify the causes and effects relationship among the factors.
Keywords- Banking performance, Balanced scorecard (BSC), Multiple Criteria Decision Making (MCDM), DANP
(DEMATEAL-based))
Type : Research paper
Published : Volume-1,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-2824
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Copyright: © Institute of Research and Journals
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Published on 2015-08-13 |
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