Paper Title :Exploring the Cognition Schema Change of Facebook Users: Aqualitive Perspective
Author :Kwotingfang
Article Citation :Kwotingfang ,
(2016 ) " Exploring the Cognition Schema Change of Facebook Users: Aqualitive Perspective " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 181-185,
Volume-2,Issue-10
Abstract : The emergence of Facebook as a new culture on the Internet is apparent in the worldwide social communication
and will continuously dominate the Internet communitywithin a few years. Thus, the task for marketers to understand users
and potential users has become critical. The main purposes of this study were twofold. First, we conducted by qualitative
research and systemically investigated the cognitive change of the people from the cognition-based perspective. Second,
from the viewpoint of cognitive change, the study compared longitudinally personal specific cognition similarities and
differences in terms of three periods, by using open code and axial code. Basing on longitudinal research perspective, the
studyconducted grounded theory to explore cognition change from four participants for ten weeks. The study found they had
similar cognitionin ” Entertainment & leisure”, and ” Social communication” at the t1 period. The end of t2 period, all of
four participants shared with common cognition in”information sharing”, “social communication”, “perspective of
psychology”, and “user behavior”.
Keywords- Facebook, Cognitive Change, Schema
Type : Research paper
Published : Volume-2,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-6100
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Copyright: © Institute of Research and Journals
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Published on 2016-11-25 |
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