Paper Title :Factors Related to Health Food Consumption Behavior of Undergraduate Students In Rajabhat University of Bangkok Metropolis
Author :Jiraporn Weenottranon, Chayapat Kee-Ariyo
Article Citation :Jiraporn Weenottranon ,Chayapat Kee-Ariyo ,
(2017 ) " Factors Related to Health Food Consumption Behavior of Undergraduate Students In Rajabhat University of Bangkok Metropolis " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 12-16,
Volume-3,Issue-9
Abstract : The purposes of this research is to study factors related to health food consumption behavior of
undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1)
To study the personal factors, family factors and marketing mix factors of undergraduate students in Rajabhat
University of Bangkok metropolis. 2) To study health food consumption behavior of undergraduate students in
Rajabhat University of Bangkok metropolis. 3) To study the relationship between personality factors, family
factors and marketing mix factors, health food consumption behavior of undergraduate students in Rajabhat
University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were
analyzed by frequency, percentage, mean, standard deviation, Chi-square and Pearson's Product Correration
Coefficient define the statistical significance level .05 Most of respondents were females age between 18 – 20 years
old, studying the first year of Food industry and service, faculty of management science, Most are residential style
living houses for rent. Their monthly average incomes were in the range 3,001 – 5,000 Baht Family factors most
parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the
range of 20,001 – 30,000 Baht and the number of family members is in the range of 4-5 people. Marketing mix
factors found that products based on healthy food labels identify the product date clear. Health food with quality
certificates and standards according to the requirements of the Ministry of public health and a health food-shaped
luxury with the convenient packaging and consumption. Health food consumption behavior, healthy food choices
for side consider buying from "FDA" food cleanliness and neatness of the food packaging. To study the
relationship between personality factors, family factors and marketing mix factors, health food consumption
behavior of undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For
personal factors, their age and average income significantly related to health food consumption behavior. Form
healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior,
the attitude to food health side. 3) A study of the father significantly related to health food consumption
behavior,sided type of health food. 4) Dietary characteristics of the family,significantly related to health food
consumption behavior, sided type of food for health: healthy food consumption patterns. Selection of food for
health and food news,information,awareness health. 5) The marketing mix collateral overview of healthy dietary
pattern,healthy food choices for sides,healthy food attitude towards the side,and cognitive health food news.
Statistically significant at the .01
Index Terms- Personal factors, Family factors, Marketing mix factors, Consumption Behavior, Health Food,
Rajabhat University
Type : Research paper
Published : Volume-3,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9370
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 49 |
| |
Published on 2017-11-23 |
|