Paper Title :The influence of Opinion Leader’s Expertise of Virtual Communities on Community Involvement, Information Trust and Sharing of Members
Author :Lee Yu-Lun
Article Citation :Lee Yu-Lun ,
(2017 ) " The influence of Opinion Leader’s Expertise of Virtual Communities on Community Involvement, Information Trust and Sharing of Members " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 65-68,
Volume-3,Issue-10
Abstract : At present, the network users virtually join various virtual communities and engage in daily network activities,
including browsing, participating in discussions, transmitting and sharing their interested community information to their
communities. This phenomenon shows that it can help the practitioners of e-commerce to obtain long-term key benefits, if
the product information promotion can be done by virtue of proper and effective information sharing of members of virtual
communities. However, there is little research on the information sharing among the existing virtual communities, and there
are few levels of roles in the organizations of the virtual communities to explore the influence relationship of operational
roles in both-side or multi-side organizations on information sharing in communities. However, this research has proposed
the relationship structure of community involvement, information trust and sharing, and community information sharing
based on the opinion leader’s professional degree in the virtual community. Finally, according to the results of this research,
the management implications, research limitations and future research recommendations are presented.
Keywords- Virtual Community, Opinion Leader, Expertise, Community Involvement, Information Trust, Information
Sharing
Type : Research paper
Published : Volume-3,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9783
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Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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